Aaaah, it's spring - time to plan ahead!By Robb Ollett, Chair Society PR/Mkt. CommitteeI know many chapters are in the midst of annual show preparations. No doubt this is the highest awareness time for your patrons and advertisers. As the official PR guy, I'm confident you're doing all the little things to maintain those friendships - sending special thank you notes to sponsors; advertising in the newspaper thanking your patrons and a schedule for future performances; a nice letter to the guest quartets (especially if they're in your chapter!); and a chapter bulletin mention of not only member accomplishments, but also thanks to the spouses and friends for understanding the importance of an annual show. Like I said, you've already thought of this, right? This is also the time of year when the new officers are in their first trimester to make their new ideas give birth. So we'll all need that special pat-on-the-back, or kick-in-the- backside. So let me share my famed checklist for keeping the activities alive in the spring:
To me, it's always easy to say thanks. Our members do so much - and our supporters like to hear it! Lets B#.
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